Fifteen personas represent authentic functions in NATO communications decision making. Each combines a nationality with a professional role to create realistic dynamics, and multiple versions of similar roles with different national perspectives generating natural tension and coalition opportunities.
For this scenario the personas span six categories:
Each persona has three components. The visible role card describes the character’s name, nationality, position, background, communication style, and general disposition. This is shared openly with all players. The hidden motivations describe the character’s personal priorities, frustrations, and success criteria. These are known only to the player. The hidden deliverable objectives identify specific elements the player wants included in the team’s outputs.
To illustrate how this works in practice, two persona profiles are described below.
Kristjan Tamm: Estonian Strategic Communications Advisor
Visible role: Kristjan Tamm is a Strategic Communications Advisor in the NATO Public Diplomacy Division. A former Estonian Government Office communications director, he brings extensive direct experience of countering Russian information operations targeting the Baltic states. His communication style is direct, urgent, and impatient. He frames issues as existential rather than procedural, using phrases such as ‘we have seen this playbook before’ and ‘delay is exactly what they want.’
Hidden motivations: Kristjan has been aware of Russian information operations his entire career. He knows exactly what this is and exactly how it will develop if NATO responds weakly. He finds Western European caution infuriating because he has seen the consequences of slow responses firsthand. He believes this crisis is an opportunity to demonstrate that Baltic expertise should be leading NATO’s approach, not following it. He wants a response that treats this as a serious attack, not a communications inconvenience to be managed.
Hidden deliverable objectives: Kristjan wants the Core Narrative to characterise the incident explicitly as an ‘attack’ or ‘hostile act’ rather than merely ‘disinformation.’ He wants the Holding Statement to reference NATO’s commitment to defending allies against all forms of aggression, including information warfare. He wants the Q&A preparation to include strong language rejecting any suggestion that NATO should modify its behaviour in response to adversary manipulation.
Eva Hoffmann: German Ministry of Defence Liaison
Visible role: Eva Hoffmann is a senior civil servant from the German Federal Ministry of Defence, seconded to support NATO communications coordination. She is known for thorough process adherence and close attention to legal implications, maintaining contact with Berlin throughout crises. Her communication style is careful and procedural, with phrases such as ‘we should confirm with capitals first’ and ‘what are the legal implications of this language.’
Hidden motivations: German forces are visible in the footage, and Berlin is extremely sensitive to any suggestion of misconduct. The German public and media are historically sceptical of military operations and quick to criticise. Hoffmann needs to ensure that nothing in the NATO response creates domestic political problems in Germany. This means careful language, proper process, and avoiding any statements that could be interpreted as acknowledgment of fault before a full investigation. She is also concerned about maintaining good relations with the partner nation, which has significant economic ties with Germany.
Hidden deliverable objectives: Hoffmann wants the Core Narrative to include an explicit statement that no conclusions about conduct can be drawn until investigation is complete. She wants the Holding Statement to reference the investigation process and timeline for findings. She wants the Allied Coordination Framework to require capital coordination before any national spokesperson makes statements about the incident.
The tension between personas
The design of these two personas illustrates the kind of productive friction the game creates. Tamm wants urgency, strong language, and a characterisation of the incident as a hostile act. Hoffmann wants process, caution, and language that preserves flexibility until investigations are complete. Both positions are entirely legitimate, reflecting real dynamics within NATO. The game forces participants to navigate these tensions and find workable compromises, just as they would in a genuine crisis.
The full game features fifteen personas across the six categories, with recommended combinations for groups of different sizes. A minimum of six players allows one representative from each category. The facilitator selects personas that preserve key tensions: speed versus process, attribution versus caution, unity versus independence, partner nation needs versus Alliance procedure, and practical media requirements versus strategic framing.