This is the message from BFBS, expressed in a video produced in support of the United Nations’ (UN) global callout to creatives, to help stop the spread of COVID-19.
The World Health Organization (WHO) is leading the global health response to coronavirus, helping to ensure all countries are ready to prevent, detect and respond to the pandemic. For this to work, it needs people everywhere to adopt public health precautions, act in solidarity, and prevent the spread of misinformation. The UN asked creatives from around the world to promote its key public health messages, by creating engaging and shareable content.
We took on the challenge and responded by creating a video called ‘Share the Kindness’. This emotive social media video acknowledges the amazing efforts of the frontline staff tackling the pandemic and promotes that the best way of helping them is by actively being kind. Different examples of kindness are shown, including being grateful, laughing, reaching out and - most importantly - staying at home. These messages are cut together with humorous and heartfelt examples from social media.