Who we are
BFBS Creative is a specialist communications agency helping Defence, government and allied organisations communicate complex issues with clarity, creativity and impact.
We bring audience insight, strategic thinking and creative delivery together in one team, helping organisations understand the people they need to reach, make informed decisions and create communications that lead to meaningful action.
Built on more than 80 years of experience
We're part of BFBS, the charity that has supported and connected the Armed Forces community for more than 80 years.
That heritage gives us a deep understanding of Defence audiences, environments and the realities in which communication needs to work. Our team brings together communications specialists, researchers, strategists and creatives, alongside veterans, reservists and military family members with lived experience of the communities we serve.
Communication with purpose
We work with clients operating in complex, sensitive and high-stakes environments, where trust, discretion and a clear understanding of the audience matter.
From research and insight through to strategy, content and evaluation, we focus on the difference communication needs to make, not simply what's being produced.
As part of the BFBS charity, any surplus we generate supports the wider Armed Forces community, creating value beyond the work we deliver.
Meet the team
Our expert teams, all led by the Creative Leadership Team, work together to create attention-grabbing content, exceptional campaigns, outstanding social media strategies, and training programmes that get results.
Caroline Robbins
Acting Joint Head of Creative, and Head of Content
Sarah Clifford
Acting Joint Head of Creative, and Head of Strategy
Lindsay MacDuff
Head of Inclusion