Admittedly, Italy definitely scores a goal or two when it comes to Twitter. Their national football team has 3 separate accounts, one in Italian, English, and Arabic, across which a following of over 1 million has been amassed. England only has one account, meaning non-English speakers may be missing out, but it has over 4.8 million followers, easily beating the opposing teams in this respect.
The England team’s Twitter largely consists of retweeted player’s posts, sentimental snapshots of the team in action, and encouraging words about the individual players and team as a whole. Due to word count restrictions on the app, England’s twitter posts are the most succinct among the various platforms used, though quantity does not always equate to quality.
A personal touch is present on Twitter that may be absent on other platforms, with various tweets from different players being collated onto one timeline illustrating the unity of the team, but also placing more focus on the individual team members as opposed to simply their performance. The Italian team posts more frequently, providing regular updates on different matches and the movements of the team.
Spain consistently posts about the training activities of its team members and provides more video-based content, for example from press conferences reviewing matches, than England. All teams seem to be promoting themselves very effectively on Twitter, with the short but sweet posts being both frequent and informative, making it hard to determine a clear standout.
ENG 1 – 1 Other Semi Finalists