BFBS Creative Blog

Written by our expert team members, enjoy articles that will keep you up to date with breaking industry news, top communication tips, content dos and don’ts and so much more.

Banner with the text, opposite of extremism is connection, and a graphic of two conversation bubbles overlapping and the middle coloured to show the connection.

The Conversation Deficit: How Safe Dialogue Spaces Could Halt the Drift Toward Extremism

A reflection on extremism, resilience and the role conversation plays in shaping trust, belonging and vulnerability within increasingly fragmented information environments. Drawing on the UK Government’s RESIST 3 framework, this piece explores why human connection may be one of the most important protective factors we have.

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Banner displaying a phone showing the French Response account on X. Heading on banner says Government Comms is Changing with a subheading saying hashtag Meme Diplomacy

Meme Diplomacy: How France is Rewriting the Rules of Government Communication

France’s French Response account is attracting attention for its fast, direct and platform-native approach to government communication online. This piece explores what that shift reveals about the changing information environment, and why traditional communications approaches are increasingly being tested by it.

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Illustrated accessibility graphic showing icons for audio, hearing support, mobile devices, captions, readable text and visual accessibility, alongside examples of accessible colour contrast choices and a “Read More” button.

Designing for Everyone: A Practical Guide to Accessible Digital Content

Good design is accessible design. Senior Graphic Designer Elaine shares practical ways to make content more accessible, from colour contrast and typography to captions, alt text and layout. A useful read for anyone creating content, campaigns or communications.

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5 Ways Military Leaders Can Improve Communications

Are you in the military and do you unexpectedly find yourself in a communications role as your next posting? If this is you and you’re not quite sure where to start, we are here to help.

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Busy zebra crossing with people crossing. Lines joining the people to show connection. Picture from birds eye view.

Information Threats Don’t Need Louder Comms, They Need Better Comms

Most information threats don’t need a response.
They need better judgement.

This piece explores how RESIST 3 reframes communications from reactive output to disciplined decision-making in a fast-moving information environment.

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Silhouette of Woman in Profile With Diverse Faces of Women Representing Allyship and Racial Equality

Why Allyship Requires Action

Why does allyship matter? This blog explores why turning words into action is essential to advancing gender equality and building stronger, more accountable cultures.

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