BFBS Creative Blog

Written by our expert team members, enjoy articles that will keep you up to date with breaking industry news, top communication tips, content dos and don’ts and so much more.

Image of military uniform trousers and shoes

5 Ways Military Leaders Can Improve Communications

Are you in the military and do you unexpectedly find yourself in a communications role as your next posting? If this is you and you’re not quite sure where to start, we are here to help.

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Busy zebra crossing with people crossing. Lines joining the people to show connection. Picture from birds eye view.

Information Threats Don’t Need Louder Comms, They Need Better Comms

Most information threats don’t need a response.
They need better judgement.

This piece explores how RESIST 3 reframes communications from reactive output to disciplined decision-making in a fast-moving information environment.

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Silhouette of Woman in Profile With Diverse Faces of Women Representing Allyship and Racial Equality

Why Allyship Requires Action

Why does allyship matter? This blog explores why turning words into action is essential to advancing gender equality and building stronger, more accountable cultures.

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A picture of the globe with comms icons around it. There's a highlighted title that says Research and Insight.

Why Audience Understanding Drives Results

When communications land, it’s never by accident. Discover how genuine audience insight drives higher engagement, smarter targeting and measurable impact.

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BFI signage inside the British Film Institute, where the EVCOM session on the history of talking heads took place.

The Evolution of Talking Head Videos

Explore how talking head videos evolved from early film to today’s user-generated content, and why authenticity now drives modern storytelling.

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Cheerfulness - why all leaders need it.

Cheerfulness: The heart of the commando spirit. Why we need it too

Did you start 2024 with optimism? Did you start the year full of retrospection and resolutions? How is it going for you in the week of “Blue Monday”? The Royal Marines Commando spirit puts Cheerfulness alongside Courage, Determination and Unselfishness.

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