Written by our expert team members, enjoy articles that will keep you up to date with breaking industry news, top communication tips, content dos and don’ts and so much more.
Why Audience Understanding Drives Results
When communications land, it’s never by accident. Discover how genuine audience insight drives higher engagement, smarter targeting and measurable impact.
Cheerfulness: The heart of the commando spirit. Why we need it too
Did you start 2024 with optimism? Did you start the year full of retrospection and resolutions? How is it going for you in the week of “Blue Monday”? The Royal Marines Commando spirit puts Cheerfulness alongside Courage, Determination and Unselfishness.
Top Tips for Male Allies ahead of International Women’s Day
As International Women’s Day (IWD) approaches (8 March) many men wonder what this means for them. Men frequently tell me that they don’t know what to do around IWD. Some actively avoid it.
Noone forgets their first day at Sandhurst! “Ironing board Sunday”; eager and nervous people, laden with luggage and an ironing board precariously placed under an arm, arrive at the spectacular setting of the Royal Military Academy.
Diversity and Inclusion: Mission Critical for Defence
Defence needs to be more diverse and inclusive. If it isn't, it simply cannot succeed. Its equipment, no matter how advanced, is useless without our Armed Forces' most powerful asset - people.
