BFBS Creative Blog

Written by our expert team members, enjoy articles that will keep you up to date with breaking industry news, top communication tips, content dos and don’ts and so much more.

Silhouette of Woman in Profile With Diverse Faces of Women Representing Allyship and Racial Equality

Why Allyship Requires Action

Why does allyship matter? This blog explores why turning words into action is essential to advancing gender equality and building stronger, more accountable cultures.

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A picture of the globe with comms icons around it. There's a highlighted title that says Research and Insight.

Why Audience Understanding Drives Results

When communications land, it’s never by accident. Discover how genuine audience insight drives higher engagement, smarter targeting and measurable impact.

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BFI signage inside the British Film Institute, where the EVCOM session on the history of talking heads took place.

The Evolution of Talking Head Videos

Explore how talking head videos evolved from early film to today’s user-generated content, and why authenticity now drives modern storytelling.

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Cheerfulness - why all leaders need it.

Cheerfulness: The heart of the commando spirit. Why we need it too

Did you start 2024 with optimism? Did you start the year full of retrospection and resolutions? How is it going for you in the week of “Blue Monday”? The Royal Marines Commando spirit puts Cheerfulness alongside Courage, Determination and Unselfishness.

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Top Tips for Male Allies - International Women's Day

Top Tips for Male Allies ahead of International Women’s Day

As International Women’s Day (IWD) approaches (8 March) many men wonder what this means for them. Men frequently tell me that they don’t know what to do around IWD. Some actively avoid it.

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Row of people in corduroy trousers

Fostering inclusivity in the military

Noone forgets their first day at Sandhurst! “Ironing board Sunday”; eager and nervous people, laden with luggage and an ironing board precariously placed under an arm, arrive at the spectacular setting of the Royal Military Academy.

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