About BFBS CREATIVE

 

We're BFBS Creative, the not-for-profit specialist communications agency for Defence, UK Government and our allies.

We solve big problems, quietly, bringing insight, creativity and impact to the challenges that matter most.

We help organisations understand their communications challenge, define the right approach, deliver effective communications and evaluate impact across research, strategy, content creation and evaluation.

We shape our support around what you need. That could mean running work end-to-end, embedding our people in your team, leading diagnostic workshops or building your capability through training.

 

our story

BFBS has been communicating to and for the UK Armed Forces since the Second World War.

BFBS Creative was founded in 2016 to put that experience to work in a new way, as a specialist communications agency for Defence, UK Government and our allies.

As part of the BFBS charity, our work also supports the wider Armed Forces community. Any surplus we generate is reinvested into the charity.

Everything we do has two purposes:

  • Deliver meaningful impact for our clients

  • Support the wider BFBS charity

Why Choose BFBS Creative

  • Not-for-profit
    Any surplus we make goes straight back into supporting the Armed Forces community through the BFBS charity.

    → Your investment supports more than your communications.
     

  • 80+ years of impact
    BFBS has supported and connected the Armed Forces community since 1943.

    → Built on BFBS’s long-standing relationship with the Armed Forces community.
     

  • Trusted with what matters most
    Our security-cleared teams are equipped to handle complex, sensitive work.

    → Confidence when discretion matters most.
     

  • Real experience, not just expertise
    Our team includes veterans, reservists, military spouses and industry specialists.

    → Less time explaining your world. More time solving your challenge.
     

  • Connected expertise, all in one team
    We bring together research, strategy, content and evaluation for end-to-end delivery, or provide the individual services you need.

    → Keeping every part of your communications connected.
     

  • Accessibility built in, not bolted on
    We help organisations reach diverse audiences, remove barriers to engagement and communicate in accessible, representative ways.

    → Helping more people access, understand and act on what you say.

Meet the team

 

 

Black and white collage of members of team BFBS Creative

creative leadership team

A woman smiles warmly at the camera. She has her hair pulled back and is wearing a white jumper, earrings and a necklace. The background is a blurred bookcase full of books.

Caroline Robbins

Joint Acting Head of Creative, and Head of Content

A headshot of Sarah Clifford

Sarah Clifford

Joint Acting Head of Creative, and Head of Strategy

A headshot of Lindsay MacDuff

Lindsay MacDuff

Head of Inclusion

Our Awards