BFBS CREATIVE | Creative

We're BFBS Creative, the not-for-profit specialist communications agency for Defence, UK Government and our allies.

We solve big problems, quietly, bringing insight, creativity and impact to the challenges that matter most.

We help organisations understand their communications challenge, define the right approach, deliver effective communications and evaluate impact across research, strategy, content creation and evaluation.

We shape our support around what you need. That could mean running work end-to-end, embedding our people in your team, leading diagnostic workshops or building your capability through training.

BFBS has been communicating to and for the UK Armed Forces since the Second World War.

BFBS Creative was founded in 2016 to put that experience to work in a new way, as a specialist communications agency for Defence, UK Government and our allies.

As part of the BFBS charity, our work also supports the wider Armed Forces community. Any surplus we generate is reinvested into the charity.

Everything we do has two purposes:

Deliver meaningful impact for our clients
Support the wider BFBS charity

NOT-FOR-PROFIT

Once running costs are covered, the money left goes back into supporting the Armed Forces community through the BFBS charity.
→ What you spend with us supports more than your communications. It helps fund opportunities, services and support for serving personnel, veterans and their families.

80+ YEARS OF IMPACT

BFBS has supported and connected the Armed Forces community since 1943.
→ Work with an organisation that knows Defence and has been trusted within it for generations.

TRUSTED WITH WHAT MATTERS MOST

Our security-cleared teams are equipped to handle complex, sensitive work.
→ Work with a team that understands when discretion, security and trust are non-negotiable.

REAL EXPERIENCE, NOT JUST EXPERTISE

Our team includes veterans, reservists, military spouses and industry specialists.
→ Less time explaining your world. More time solving your challenge

CONNECTED EXPERTISE, ALL IN ONE TEAM

We bring together research, strategy, content and evaluation for end-to-end delivery, or provide the individual services you need.
→ The understanding behind your communications stays connected from research through to delivery.

ACCESSIBILITY BUILT IN, NOT BOLTED ON

We help organisations reach diverse audiences, remove barriers to engagement and communicate in accessible, representative ways.
→ Reach more people and make it easier for them to understand and respond to your communications.