Built for complex environments
Our strategists bring experience from across Defence, government and industry, so they understand the structures, sensitivities and environments our clients work in.
With research, strategy, content and evaluation expertise in one team, we can connect strategic thinking through to delivery when you need us to.
You might need our Strategy team when you want to:
Set a clearer direction
Align communications with your wider organisational objectives.
Understand who you need to reach or influence
Identify priority audiences and stakeholders and what matters to them.
Develop stronger messaging
Create clear narratives and messages around the effect you want communications to have.
Navigate a complex environment
Understand the risks, threats, policies and wider context shaping your communications.
Prepare for what is changing
Identify emerging issues that could affect your audiences or approach.
Bring people around a shared direction
Use workshops to align teams, objectives and priorities.
Strengthen communications capability
Build the knowledge, skills and confidence your team needs.
Improve how your team works
Review structures, processes and ways of working to make communications more effective.
Communications and campaign strategy
Develop clear strategies and frameworks that connect organisational objectives with what communications needs to achieve.
Audience and stakeholder strategy
Decide who you need to reach, involve or influence and shape your approach around them.
Messaging and narratives
Develop narratives, key messages and frameworks around the effect you need communications to have.
Channel and platform strategy
Decide where and how to communicate to give your messages the best chance of reaching the right people.
Crisis and leadership communications
Help leaders and communications teams navigate sensitive, high-pressure or fast-moving situations with clarity.
Workshops and alignment
Bring the right people together to work through strategic challenges, set objectives and agree a shared direction.
Capability and ways of working
Strengthen the skills, structures and processes that help communications teams work more effectively.
Depending on what you need, this could include strategies, audience and stakeholder maps, message frameworks, workshop outputs and capability assessments.
Building comms capability in Somalia
Read the article
Humanising support for Ukraine
Read the article on LinkedIn
Using immersion to change behaviour
Read the case studyNot at all. We can help you define the challenge, work out what communications needs to achieve and shape the right strategic approach from there.
We can review, develop or refresh an existing strategy, or help turn it into something clearer and more practical for your team to use.
It will depend on the challenge, but could include objectives, audiences, messaging, channels, measures of success and a clear approach to delivery.
That’s a big part of the work. We can help translate strategy into practical plans, messaging and ways of working, then bring it to life through Content. Monitoring & Evaluation can also help you understand what’s working and where to adapt.
We can help you understand why. That might mean looking at your audience, testing your messaging, reviewing the wider information environment or refining the strategy itself. If more evidence is needed, our Research & Insight team can help build that picture first.