Built for complex environments
Our strategists bring experience from across Defence, government and industry, with an understanding of the structures, sensitivities and operating environments our clients work within.
With research, strategy, content and evaluation expertise in one team, we can connect strategic thinking through to delivery when you need us to.
Need to respond to something new
A new policy priority, threat or reputational issue has emerged, but you don't yet have a clear communications approach.
Need a clearer communications direction
Your current strategy is out of date, untested or was never formally established.
Need to understand who matters
You need to identify the audiences and stakeholders affected by the challenge, their different needs and the role they could play.
Are navigating a complex or sensitive environment
Policies, risks or competing priorities are shaping your audiences and communications, and getting the framing wrong could have real consequences.
Need to make the case for investment
You need a credible strategic rationale to secure communications resource or investment, rather than simply proposing activity.
Need to bring people with you
Multiple teams, stakeholders or leaders need to align around a shared direction before work begins.
Communications and campaign strategy
Developing clear strategies and frameworks that connect your organisational objectives with what communications needs to achieve.
Audience and stakeholder strategy
Using audience insight, segmentation and stakeholder mapping to identify who you need to reach, involve or influence.
Messaging and narratives
Developing theories of change, campaign narratives and key messages around the effect you need your communications to have.
Risk and environment assessment
Understanding the policies, risks, threats and wider environment shaping your communications, including exposure to misinformation and disinformation.
Horizon scanning
Identifying emerging issues and changes that could affect your audiences or communications approach.
Workshops and alignment
Bringing the right people together to set communications objectives, work through strategic challenges and establish a shared direction.
Capability development
Assessing and strengthening strategic communications capability through tailored training and development.
Communications ways of working
Reviewing team structures, processes and ways of working to help communications teams operate more effectively.
Communications or campaign strategies
Stakeholder and audience maps
Theory of change and key message matrices
Recommendations on the right channels and messengers
Workshop outputs, including agreed communications objectives and leadership alignment
Capability assessments and recommendations
Bespoke strategic communications training and capability building
Building comms capability in Somalia
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Humanising support for Ukraine
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Immersive thinking for behaviour change
Explore the workA communications strategy defines what you want your communications to achieve and how you will get there. It connects your organisational objectives with clear communications objectives, audiences, messages, channels and messengers.
We can! Whether you're starting from scratch or your existing strategy is out of date, untested or no longer fit for purpose, we can help you establish a clear strategic direction based on your objectives, audiences and operating environment.
Not necessarily. We can work with existing insight or, where there are gaps in understanding, draw on our Research & Insight expertise to build the evidence needed to inform the strategy.
Yes, we use audience insight, segmentation and stakeholder mapping to identify who you need to reach, involve or influence and help shape the right approach for different audiences.
Yes, we can assess communications capability, team infrastructure and ways of working, then provide practical recommendations to help your team operate more effectively.
Yes, we provide tailored training and capability building based on your team's needs, objectives and operating environment.
Yes, our security-cleared strategists come from government and Defence backgrounds and understand the organisational structures, processes and parameters clients may need to work within. Their experience includes crisis communications, counter-disinformation, behaviour change, inclusion and national security.