Understand what’s working and what to do next
We help you understand whether your communications are reaching the right people and making a difference. By combining performance data, audience evidence and ongoing monitoring, we can show what is working, what is not, and where to improve.
Define what success looks like
Understand whether activity is reaching the right audiences
Move beyond reach and engagement metrics
Improve campaigns while they are live
Monitor changing narratives and audience response
Demonstrate the value and impact of communications
Measurement frameworks
Define objectives, outcomes, indicators and benchmarks, with a tailored framework or theory of change.
Monitoring and dashboards
Track social and media discussion, channel performance and audience response through ongoing monitoring and dashboards.
Campaign and content evaluation
Understand which messages, formats and channels are working best through performance analysis and evaluation.
Audience tracking and research
Use surveys, interviews and feedback to understand changes in awareness, attitudes or behaviour.
We can measure performance against communications objectives, from awareness and engagement through to changes in attitudes, behaviour or other intended outcomes.
Yes. We can review activity already underway or completed, assess what worked, identify gaps and provide practical recommendations for what to improve next.
No, reach, impressions and engagement can be useful, but we also look at wider evidence where appropriate, including audience response, behavioural change and other indicators linked to the intended effect.
Ideally at the beginning. Setting objectives, baselines and measures early makes it much easier to understand what changed and why. We can also support projects where evaluation has not been planned from the outset.
Yes, it can be commissioned on its own or built into Research & Insight, Strategy and Content so learning is used throughout the work, not only at the end.