Build communications on evidence, not assumptions.
Research & Insight helps you understand the people you need to reach. We uncover what influences their decisions, identify barriers to engagement and provide the evidence needed to shape more effective communications.
Research & Insight can help if you are:
Working with a new or unfamiliar audience
Not reaching the people you want to engage
Making communications decisions without enough evidence
Operating in a complex information environment
Unclear about the barriers and opportunities shaping your communications
We can help you build a clearer picture of your audiences through:
Audience research and segmentation
Understand who you need to reach, what matters to them and how different groups may respond.
Information environment analysis
Understand the narratives, influences and wider context shaping your audiences.
Message, channel and communications testing
Test what is likely to resonate and assess how effectively existing communications are working.
Stakeholder and influencer mapping
Identify the people, organisations and voices that could shape audience understanding or behaviour.
Social and media monitoring
Track relevant conversations, narratives and changes in the environment over time.
Research reports and recommendations
Turn findings into clear evidence, practical recommendations and next steps.
Depending on what you need, this could include audience profiles, segmentation, information environment assessments, narrative tracking, communications audits, stakeholder maps, research reports or monitoring dashboards.
Why audience understanding matters
Read the article
Why perception matters
Explore the insight →
From written off to signed up
Explore the insight →Watch our series of short videos exploring the ideas behind our research reports:
We use a mix of qualitative and quantitative methods depending on what you need to understand. This could include surveys, interviews, focus groups, desk research, social listening and analysis of existing data.
If you already have audience research, data or insight, we can review what you have and build from it rather than starting again.
We can help you understand who your audiences are, what shapes their attitudes and behaviours, and what that means for your communications.
That depends on the project, but could include audience profiles, insight reports, recommendations, briefings, presentations or practical guidance to support your communications.