Build communications on evidence, not assumptions.
Research & Insight helps you understand the people you need to reach. We uncover what influences their decisions, identify barriers to engagement and provide the evidence needed to shape more effective communications.
Research & Insight can help if you are:
Working with a new or unfamiliar audience
Not reaching the people you want to engage
Making communications decisions without enough evidence
Operating in a complex information environment
Unclear about the barriers and opportunities shaping your communications
Audience research
Audience segmentation
Message testing
Social & media monitoring
Information environment analysis
Channel and communications analysis
Research reports
Strategic recommendations
Audience profiles and segmentation
Information environment assessments
Narrative tracking reports
Channel and communications audits
Stakeholder and influencer mapping
Research reports and recommendations
Monitoring dashboards
Why audience understanding matters
Read the article
Why perception matters
Explore the insight →
From written off to signed up
Explore the insight →Watch our series of short videos exploring the ideas behind our research reports on audience understanding and the information environment.
No, you might come to us knowing that you need a film, animation or publication, or simply with a communications challenge you need help solving.
We can help identify the format and creative approach that makes most sense for your audience, objectives and budget.
Yes, we can support projects from initial concept and planning through production, post-production and final delivery, or provide individual elements where you already have other support in place.
Yes, our team has extensive experience working across MOD and single-Service brands and understands the importance of accuracy, consistency and appropriate representation.
Yes, our teams are experienced in filming in Defence environments and understand the planning, flexibility and discretion these projects can require. All our teams are also security-cleared.
Yes, content can be commissioned on its own or combined with Research & Insight, Strategy and Monitoring & Evaluation as part of a wider communications project.
Yes, we provide tailored training and capability building based on your team's needs, objectives and operating environment.
Yes, our security-cleared strategists come from government and Defence backgrounds and understand the organisational structures, processes and parameters clients may need to work within. Their experience includes crisis communications, counter-disinformation, behaviour change, inclusion and national security.