Build communications on evidence, not assumptions.
Research & Insight helps you understand the people you need to reach. We uncover what influences their decisions, identify barriers to engagement and provide the evidence needed to shape more effective communications.
Research & Insight can help if you are:
Working with a new or unfamiliar audience
Not reaching the people you want to engage
Making communications decisions without enough evidence
Operating in a complex information environment
Unclear about the barriers and opportunities shaping your communications
Audience research
Audience segmentation
Message testing
Social & media monitoring
Information environment analysis
Channel analysis
Research reports
Strategic recommendations
Somalia
Information environment
British Embassy
Audience analysis
NATO MARCOM
Audience & channel insightWatch our series of short videos exploring the ideas behind our research on audience understanding and the information environment.
Research & Insight helps you understand the people you need to reach before making communications decisions. It combines research, audience analysis and evidence to understand what people think, feel and do, so communications are based on insight rather than assumptions.
Research & Insight can be valuable before, during or between communications activity. It can also help if communications aren't achieving the results you expected, or if you need to understand a new audience, topic or information environment.
Research & Insight helps you understand your audience before communications begin. Monitoring & Evaluation measures what happens during and after communications activity, helping you understand what worked, what didn't and why.
We work with organisations across Defence, UK Government and allied organisations, providing research and analysis to support communications in complex and often sensitive environments.
Every project is different, but it may include audience research, message testing, social and media monitoring, information environment analysis, audience segmentation or strategic recommendations. We tailor our approach to your objectives and the evidence available.
Research & Insight can be delivered as a standalone project or as part of a wider communications programme. It often informs strategy, content creation and monitoring and evaluation.