BFBS Creative Blog

Written by our expert team members, enjoy articles that will keep you up to date with breaking industry news, top communication tips, content dos and don’ts and so much more.

A sign made of grass reads  'Welcome to Green Zone'

COP27 and beyond

As the dust settles on COP27, it felt like a good moment to reflect on whether this continues to be an event that is worthwhile investing time and effort into from a communications and engagement perspective.

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Sarah Clifford

WINNER: Sarah Clifford Makes PR Week's 30 Under 30 List

We are extremely proud to announce that Sarah Clifford, our Senior Campaign Manager, has been named one of PR Week’s 30 Under 30.

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gaming headset

How to build an engaged gaming community

Esports is booming, there's zero doubt about that. With over 250 million viewers worldwide, the esports audience is now larger than ever before.

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TikTok Logo

What are brands getting wrong on TikTok?

We were delighted to host Emily, a second-year student at the University of Brighton, for work experience at BFBS Creative. She gave us her thoughts on why brands weren't succeeding on TikTok.

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Social media logo covered football

England National Football Team: Social Media Champions?

Although they were runners up at this years Euros, the England team social media game has been on top form lately.
But how do they stack up against the other tournament semi finalists?

Written by Allie Holtom while on a BFBS Creative work experience placement

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Video Views

Video views are almost meaningless. Lets stop talking about them.

Our perception of good content, especially with videos, is so fixated on the number of views we often miss the bigger picture.

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