Written by our expert team members, enjoy articles that will keep you up to date with breaking industry news, top communication tips, content dos and don’ts and so much more.
The one thing you can do to keep your audience engaged on social media
In a digital age where we have the world at our fingertips, our audiences can get distracted QUICKLY. They are distracted by TikTok challenges, emails, Facebook, text messages, and DMs. All it takes is one notification to pop up on our iPhone, and the attention has immediately shifted.
Government comms: how to get great results with limited resources
Let’s face it, the past few years in government communications have been intense. Some of the BFBS team have experienced it first hand as former members of the Government Communications Service...
As the dust settles on COP27, it felt like a good moment to reflect on whether this continues to be an event that is worthwhile investing time and effort into from a communications and engagement perspective.
We were delighted to host Emily, a second-year student at the University of Brighton, for work experience at BFBS Creative. She gave us her thoughts on why brands weren't succeeding on TikTok.
