R&I Report: Audience Understanding

Audience Understanding: Communicating Defence Across a Divided Europe

What do people across Europe really think about defence and NATO?

Public attitudes towards defence are changing, but not in the same way everywhere.

Our research looks at seven European countries to understand where views differ, what shapes them and what this means for organisations communicating about defence and NATO.

Download the report to explore the findings and what they could mean for your communications.

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