Information Environment & Military Communications
A Research Report on UK Armed Forces Narratives and Defence Communications Strategy
Military and government communications are operating in a fast-moving information environment where algorithms amplify emotional and provocative content. Traditional messaging often struggles to cut through.
This research report examines why UK Armed Forces communications face these challenges and how audience insight can improve defence communications strategy.
Using primary research into the narratives surrounding UK Armed Forces careers, the report explores:
• How the information environment shapes public perception
• Why algorithm-driven platforms reward intensity over nuance
• The competing narratives influencing Armed Forces recruitment conversations
• How audience research strengthens military and institutional communications
• A practical framework for more effective strategic communications
If you work in defence, government or strategic communications, this report provides actionable insight into understanding your information environment and improving message impact.
Download the full report to strengthen your communications strategy.
