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Humanising the UK Ministry of Defence’s Support to Ukraine
Knowing when to tell the right stories is crucial in making people care. In times of crisis, effective storytelling isn't just about relaying facts.
"I've worked at BFBS for twelve years and have hired many veterans as a result. I've had to learn lots of lessons about managing them along the way..."
There are plenty of people who had a difficult time in the armed forces...It simply may not have been for them.
Does remembrance make room for those people too?
