BFBS Creative Blog

Written by our expert team members, enjoy articles that will keep you up to date with breaking industry news, top communication tips, content dos and don’ts and so much more.

BFBS Creative graphic reading “Challenge or an Opportunity?” with the subheading “What the DWP report could mean for Armed Forces recruitment.” The article explores a different perspective on the DWP’s findings about young people not in education, employment or training.

From Written Off to Signed Up

The Department for Work and Pensions' (DWP) Young People and Work report found that nearly a million young people are not in education, employment or training (NEET), despite most saying they want a job, education or training. This article explores what the findings could mean for Armed Forces recruitment, exploring the challenges, opportunities and assumptions surrounding a significant group of potential recruits.

READ MORE
A banner graphic featuring a blurred behind-the-scenes interview and filming setup, with a camera in focus on the right-hand side. Overlaid text reads: “telling stories with people, not about them”. The design uses dark green gradients and subtle textured overlays in an editorial style associated with The Comms Dispatch by BFBS Creative.

Who Owns the Story?

Who owns a story once someone shares their lived experience with you?

This piece explores co-production, ethical storytelling and the responsibility that comes with gathering and sharing real human experiences.

Reflecting on trust, dignity and trauma-informed communication practice, the article considers what it means to tell stories with people, not just about them.

READ MORE
Banner graphic with a textured oatmeal background featuring the headline “THE CULTURES WE QUIETLY CREATE” in large dark green text. A smaller subheading below reads: “What everyday behaviour communicates to the people around us”. Large soft pink quotation marks appear in the background on the right-hand side, creating a reflective editorial design style.

The Cultures We Quietly Create

Culture is rarely shaped by policies alone.

This reflective piece explores belonging, listening, leadership and the everyday behaviours that influence how people experience work, inspired by conversations from The Culture Colonel.

From small interactions to the importance of feeling heard, it reflects on the quieter moments that can shape workplace culture over time.

READ MORE
Banner with the text, opposite of extremism is connection, and a graphic of two conversation bubbles overlapping and the middle coloured to show the connection.

The Conversation Deficit: How Safe Dialogue Spaces Could Halt the Drift Toward Extremism

A reflection on extremism, resilience and the role conversation plays in shaping trust, belonging and vulnerability within increasingly fragmented information environments. Drawing on the UK Government’s RESIST 3 framework, this piece explores why human connection may be one of the most important protective factors we have.

READ MORE
Banner displaying a phone showing the French Response account on X. Heading on banner says Government Comms is Changing with a subheading saying hashtag Meme Diplomacy

Meme Diplomacy: How France is Rewriting the Rules of Government Communication

France’s French Response account is attracting attention for its fast, direct and platform-native approach to government communication online. This piece explores what that shift reveals about the changing information environment, and why traditional communications approaches are increasingly being tested by it.

READ MORE
Illustrated accessibility graphic showing icons for audio, hearing support, mobile devices, captions, readable text and visual accessibility, alongside examples of accessible colour contrast choices and a “Read More” button.

Designing for Everyone: A Practical Guide to Accessible Digital Content

Good design is accessible design. Senior Graphic Designer Elaine shares practical ways to make content more accessible, from colour contrast and typography to captions, alt text and layout. A useful read for anyone creating content, campaigns or communications.

Read more