Our Thinking

Where Research, Insight and Communication Meet

Explore original research, analysis, campaign insights and practical communications thinking from across the BFBS Creative team.

From audience understanding and behaviour change to strategic communications, creative production and organisational culture, we share the ideas shaping communications in complex environments.

 

Latest articles

From original research and industry commentary to campaign insights and creative thinking, discover the ideas, evidence and experiences shaping effective communication today.

Banner graphic with a dark green gradient background featuring the headline “THE CULTURES WE QUIETLY CREATE” in large white text, with culture in a pink font colour. Large soft white quotation marks appear in the background on the right-hand side, creating a reflective editorial design style.

The Cultures We Quietly Create

Culture is rarely shaped by policies alone.

This reflective piece explores belonging, listening, leadership and the everyday behaviours that influence how people experience work, inspired by conversations from The Culture Colonel.

From small interactions to the importance of feeling heard, it reflects on the quieter moments that can shape workplace culture over time.

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Banner with the text, opposite of extremism is connection, and a graphic of two conversation bubbles overlapping and the middle coloured to show the connection.

The Conversation Deficit: How Safe Dialogue Spaces Could Halt the Drift Toward Extremism

A reflection on extremism, resilience and the role conversation plays in shaping trust, belonging and vulnerability within increasingly fragmented information environments. Drawing on the UK Government’s RESIST 3 framework, this piece explores why human connection may be one of the most important protective factors we have.

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Banner displaying a phone showing the French Response account on X. Heading on banner says Government Comms is Changing with a subheading saying hashtag Meme Diplomacy

Meme Diplomacy: How France is Rewriting the Rules of Government Communication

France’s French Response account is attracting attention for its fast, direct and platform-native approach to government communication online. This piece explores what that shift reveals about the changing information environment, and why traditional communications approaches are increasingly being tested by it.

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Research reports & resources

Insights in brief

Explore the research behind our Audience Understanding and Information Environment reports and what it means for communicators today.