Our Thinking

Where Research, Insight and Communication Meet

Explore original research, analysis, campaign insights and practical communications thinking from across the BFBS Creative team.

From audience understanding and behaviour change to strategic communications, creative production and organisational culture, we share the ideas shaping communications in complex environments.

 

Latest articles

From original research and industry commentary to campaign insights and creative thinking, discover the ideas, evidence and experiences shaping effective communication today.

Illustrated accessibility graphic showing icons for audio, hearing support, mobile devices, captions, readable text and visual accessibility, alongside examples of accessible colour contrast choices and a “Read More” button.

Designing for Everyone: A Practical Guide to Accessible Digital Content

Good design is accessible design. Senior Graphic Designer Elaine shares practical ways to make content more accessible, from colour contrast and typography to captions, alt text and layout. A useful read for anyone creating content, campaigns or communications.

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5 Ways Military Leaders Can Improve Communications

Are you in the military and do you unexpectedly find yourself in a communications role as your next posting? If this is you and you’re not quite sure where to start, we are here to help.

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Busy zebra crossing with people crossing. Lines joining the people to show connection. Picture from birds eye view.

Information Threats Don’t Need Louder Comms, They Need Better Comms

Most information threats don’t need a response.
They need better judgement.

This piece explores how RESIST 3 reframes communications from reactive output to disciplined decision-making in a fast-moving information environment.

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Research reports & resources

Insights in brief

Explore the research behind our Audience Understanding and Information Environment reports and what it means for communicators today.