Our Thinking

Where Research, Insight and Communication Meet

Explore original research, analysis, campaign insights and practical communications thinking from across the BFBS Creative team.

From audience understanding and behaviour change to strategic communications, creative production and organisational culture, we share the ideas shaping communications in complex environments.

 

Latest articles

From original research and industry commentary to campaign insights and creative thinking, discover the ideas, evidence and experiences shaping effective communication today.

Silhouette of Woman in Profile With Diverse Faces of Women Representing Allyship and Racial Equality

Why Allyship Requires Action

Why does allyship matter? This blog explores why turning words into action is essential to advancing gender equality and building stronger, more accountable cultures.

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A picture of the globe with comms icons around it. There's a highlighted title that says Research and Insight.

Why Audience Understanding Drives Results

When communications land, it’s never by accident. Discover how genuine audience insight drives higher engagement, smarter targeting and measurable impact.

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BFI signage inside the British Film Institute, where the EVCOM session on the history of talking heads took place.

The Evolution of Talking Head Videos

Explore how talking head videos evolved from early film to today’s user-generated content, and why authenticity now drives modern storytelling.

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Research reports & resources

Insights in brief

Explore the research behind our Audience Understanding and Information Environment reports and what it means for communicators today.