Our Thinking

Where Research, Insight and Communication Meet

Explore original research, analysis, campaign insights and practical communications thinking from across the BFBS Creative team.

From audience understanding and behaviour change to strategic communications, creative production and organisational culture, we share the ideas shaping communications in complex environments.

 

Latest articles

From original research and industry commentary to campaign insights and creative thinking, discover the ideas, evidence and experiences shaping effective communication today.

Cheerfulness - why all leaders need it.

Cheerfulness: The heart of the commando spirit. Why we need it too

Did you start 2024 with optimism? Did you start the year full of retrospection and resolutions? How is it going for you in the week of “Blue Monday”? The Royal Marines Commando spirit puts Cheerfulness alongside Courage, Determination and Unselfishness.

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Top Tips for Male Allies - International Women's Day

Top Tips for Male Allies ahead of International Women’s Day

As International Women’s Day (IWD) approaches (8 March) many men wonder what this means for them. Men frequently tell me that they don’t know what to do around IWD. Some actively avoid it.

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Row of people in corduroy trousers

Fostering inclusivity in the military

Noone forgets their first day at Sandhurst! “Ironing board Sunday”; eager and nervous people, laden with luggage and an ironing board precariously placed under an arm, arrive at the spectacular setting of the Royal Military Academy.

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Research reports & resources

Insights in brief

Explore the research behind our Audience Understanding and Information Environment reports and what it means for communicators today.