Our Thinking

Where Research, Insight and Communication Meet

Explore original research, analysis, campaign insights and practical communications thinking from across the BFBS Creative team.

From audience understanding and behaviour change to strategic communications, creative production and organisational culture, we share the ideas shaping communications in complex environments.

 

Latest articles

From original research and industry commentary to campaign insights and creative thinking, discover the ideas, evidence and experiences shaping effective communication today.

Inclusion montage

Diversity and Inclusion: Mission Critical for Defence

Defence needs to be more diverse and inclusive. If it isn't, it simply cannot succeed. Its equipment, no matter how advanced, is useless without our Armed Forces' most powerful asset - people.

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Preview of UK Defence Ranks Explained by BFBS Creative

Leave your ego at the door for more inclusive decisions

“Leave your ego at the door and your sweat on the floor” Gym users will have seen this phrase. In the world of work, perhaps “Leave your ego at the door and keep your feet on the floor” is more apt!

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navy esports

Gaming, celebrities and the truth about Gen Alpha...you'll be surprised!

How do young people use social media? How often do they play games with their friends? And how aware are they of managing screen time?

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Research reports & resources

Insights in brief

Explore the research behind our Audience Understanding and Information Environment reports and what it means for communicators today.