Our Thinking

Where Research, Insight and Communication Meet

Explore original research, analysis, campaign insights and practical communications thinking from across the BFBS Creative team.

From audience understanding and behaviour change to strategic communications, creative production and organisational culture, we share the ideas shaping communications in complex environments.

 

Latest articles

From original research and industry commentary to campaign insights and creative thinking, discover the ideas, evidence and experiences shaping effective communication today.

Mack Chindit

Remembrance Rebooted

There are plenty of people who had a difficult time in the armed forces...It simply may not have been for them.
Does remembrance make room for those people too?

What do you picture when you hear ‘Veteran?’
Podcast team in live episode at the launch event

Flowers of Leadership Wisdom

Lessons learned from hosting the Culture Colonel podcast so far

Revelations about the importance of effective leadership
Camera operator on location

Seven Ways To Break Into The Creative Industries

I often get asked for advice on breaking into the creative industries.

It’s no surprise that many find it difficult!

Read in full
Page 9 of 16

Research reports & resources

Insights in brief

Explore the research behind our Audience Understanding and Information Environment reports and what it means for communicators today.