Our Thinking

Where Research, Insight and Communication Meet

Explore original research, analysis, campaign insights and practical communications thinking from across the BFBS Creative team.

From audience understanding and behaviour change to strategic communications, creative production and organisational culture, we share the ideas shaping communications in complex environments.

 

Latest articles

From original research and industry commentary to campaign insights and creative thinking, discover the ideas, evidence and experiences shaping effective communication today.

Person holding camera

5 top tips for newcomers

All of us at BFBS Creative were new to Defence at one stage in their careers. We remember sitting in meetings not understanding the language.

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People in a hanger

Culture first, recruitment second

Without a strong internal culture, military organisations risk losing potential recruits as well as failing to keep current personnel.

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Taylor Swift duotone

Changing of the Guard -Taylor’s Version

Last week, a video went viral of the Changing of the Guard at Buckingham Palace playing Taylor Swift’s “Shake It Off”. A mash-up we never thought we'd see!

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Research reports & resources

Insights in brief

Explore the research behind our Audience Understanding and Information Environment reports and what it means for communicators today.