Our Thinking

Where Research, Insight and Communication Meet

Explore original research, analysis, campaign insights and practical communications thinking from across the BFBS Creative team.

From audience understanding and behaviour change to strategic communications, creative production and organisational culture, we share the ideas shaping communications in complex environments.

 

Latest articles

From original research and industry commentary to campaign insights and creative thinking, discover the ideas, evidence and experiences shaping effective communication today.

Esports being played

Game Changers: How Your Organisation Can Master Esports Marketing

The esports industry is booming, with global revenues projected to reach $1.8 billion by 2025. If you're in military, communications, or recruitment, esports marketing could be your ticket to engaging new audiences.

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Riley Miller

Survival Tips for Your Summer Internship

Going into my internship I was filled with excitement to learn and a tiny ounce of anxiety.

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Creative team members

Being valued and belonging

30+ years in uniform, 300 days at BFBS Creative.
Life beyond service can be discombobulating! Finding your way can feel tricky and landing the right job can be a challenge.

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Research reports & resources

Insights in brief

Explore the research behind our Audience Understanding and Information Environment reports and what it means for communicators today.