Where Defence Communication Meets Audience Understanding
Research, analysis and creative thinking shaping defence communication and strategic communications in complex information environments
At BFBS Creative, our in-house teams produce audience insight, defence research and commentary exploring how defence, security and public-sector communications are received and understood. We look at audience behaviour, information environments and strategic communication challenges, and set out what that means for organisations seeking to communicate with clarity and impact.
In an information environment defined by fragmentation and noise, effective defence communication depends on nuance. Headlines rarely tell the full story. Audience context, perception and trust shape how messages land.
Our latest research explores how audience behaviour and information environments influence defence and public-sector communication across Europe.
