Our Thinking

Where Research, Insight and Communication Meet

Explore original research, analysis, campaign insights and practical communications thinking from across the BFBS Creative team.

From audience understanding and behaviour change to strategic communications, creative production and organisational culture, we share the ideas shaping communications in complex environments.

 

Latest articles

From original research and industry commentary to campaign insights and creative thinking, discover the ideas, evidence and experiences shaping effective communication today.

A sign made of grass reads 'Welcome to Green Zone'

COP27 and beyond

As the dust settles on COP27, it felt like a good moment to reflect on whether this continues to be an event that is worthwhile investing time and effort into from a communications and engagement perspective.

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Sarah Clifford

WINNER: Sarah Clifford Makes PR Week's 30 Under 30 List

We are extremely proud to announce that Sarah Clifford, our Senior Campaign Manager, has been named one of PR Week’s 30 Under 30.

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gaming headset

How to build an engaged gaming community

Esports is booming, there's zero doubt about that. With over 250 million viewers worldwide, the esports audience is now larger than ever before.

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Research reports & resources

Insights in brief

Explore the research behind our Audience Understanding and Information Environment reports and what it means for communicators today.