Our Thinking

Where Research, Insight and Communication Meet

Explore original research, analysis, campaign insights and practical communications thinking from across the BFBS Creative team.

From audience understanding and behaviour change to strategic communications, creative production and organisational culture, we share the ideas shaping communications in complex environments.

 

Latest articles

From original research and industry commentary to campaign insights and creative thinking, discover the ideas, evidence and experiences shaping effective communication today.

Imposter Syndrome

The Double Whammy of Imposter Syndrome

I was walking into a radio studio when I felt overwhelmed by imposter syndrome. This most recent bout of imposter syndrome was combined with learning to be comfortable with the uncomfortable!

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Group of people on smart phones

The one thing you can do to keep your audience engaged on social media

In a digital age where we have the world at our fingertips, our audiences can get distracted QUICKLY. They are distracted by TikTok challenges, emails, Facebook, text messages, and DMs. All it takes is one notification to pop up on our iPhone, and the attention has immediately shifted.

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Government comms: how to get great results with limited resources

Let’s face it, the past few years in government communications have been intense. Some of the BFBS team have experienced it first hand as former members of the Government Communications Service...

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Research reports & resources

Insights in brief

Explore the research behind our Audience Understanding and Information Environment reports and what it means for communicators today.