Our Thinking

Where Research, Insight and Communication Meet

Explore original research, analysis, campaign insights and practical communications thinking from across the BFBS Creative team.

From audience understanding and behaviour change to strategic communications, creative production and organisational culture, we share the ideas shaping communications in complex environments.

 

Latest articles

From original research and industry commentary to campaign insights and creative thinking, discover the ideas, evidence and experiences shaping effective communication today.

TikTok Logo

What are brands getting wrong on TikTok?

We were delighted to host Emily, a second-year student at the University of Brighton, for work experience at BFBS Creative. She gave us her thoughts on why brands weren't succeeding on TikTok.

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Social media logo covered football

England National Football Team: Social Media Champions?

Although they were runners up at this years Euros, the England team social media game has been on top form lately.
But how do they stack up against the other tournament semi finalists?

Written by Allie Holtom while on a BFBS Creative work experience placement

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Video Views

Video views are almost meaningless. Lets stop talking about them.

Our perception of good content, especially with videos, is so fixated on the number of views we often miss the bigger picture.

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Research reports & resources

Insights in brief

Explore the research behind our Audience Understanding and Information Environment reports and what it means for communicators today.