Our Thinking

Where Research, Insight and Communication Meet

Explore original research, analysis, campaign insights and practical communications thinking from across the BFBS Creative team.

From audience understanding and behaviour change to strategic communications, creative production and organisational culture, we share the ideas shaping communications in complex environments.

 

Latest articles

From original research and industry commentary to campaign insights and creative thinking, discover the ideas, evidence and experiences shaping effective communication today.

Lovie Awards Logo

RAF Mythbusters Video Wins Lovie Awards

BFBS Creative has won a Bronze Lovie and is People's Lovie Winner for our RAF Mythbusters Video.

Read more
Kovpak partisanki.jpg

Five Books On WW2

Written by Adam Waters

Director of BFBS Academy and Creative

Read more
Pottery

The Parable of the Pottery Class

The best way to improve is to keep creating. No matter how perfect you want it, practice is the key to success.

Read now

Research reports & resources

Insights in brief

Explore the research behind our Audience Understanding and Information Environment reports and what it means for communicators today.