Our Thinking

Where Research, Insight and Communication Meet

Explore original research, analysis, campaign insights and practical communications thinking from across the BFBS Creative team.

From audience understanding and behaviour change to strategic communications, creative production and organisational culture, we share the ideas shaping communications in complex environments.

 

Latest articles

From original research and industry commentary to campaign insights and creative thinking, discover the ideas, evidence and experiences shaping effective communication today.

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What skills are essential in the creative job market?

What do you need to work in the creative industry? We asked Emily, who joined us for a couple of weeks, to explain how we work and thrive.

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Research reports & resources

Insights in brief

Explore the research behind our Audience Understanding and Information Environment reports and what it means for communicators today.