Our Thinking

Latest Articles

From original research and industry commentary to campaign insights and creative thinking, discover the ideas, evidence and experiences shaping effective communication today.

Podcast team in live episode at the launch event

Flowers of Leadership Wisdom

Lessons learned from hosting the Culture Colonel podcast so far

Revelations about the importance of effective leadership
Camera operator on location

Seven Ways To Break Into The Creative Industries

I often get asked for advice on breaking into the creative industries.

It’s no surprise that many find it difficult!

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Esports being played

Game Changers: How Your Organisation Can Master Esports Marketing

The esports industry is booming, with global revenues projected to reach $1.8 billion by 2025. If you're in military, communications, or recruitment, esports marketing could be your ticket to engaging new audiences.

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Riley Miller

Survival Tips for Your Summer Internship

Going into my internship I was filled with excitement to learn and a tiny ounce of anxiety.

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Creative team members

Being valued and belonging

30+ years in uniform, 300 days at BFBS Creative.
Life beyond service can be discombobulating! Finding your way can feel tricky and landing the right job can be a challenge.

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Person holding camera

5 top tips for newcomers

All of us at BFBS Creative were new to Defence at one stage in their careers. We remember sitting in meetings not understanding the language.

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Research reports & resources

Insights in Brief

The research is only the beginning.

Discover the ideas and insights shaping how organisations understand audiences and communicate more effectively, and explore what they could mean for your own organisation.