Our Thinking

Latest Thinking

From original research and industry commentary to campaign insights and creative thinking, discover the ideas, evidence and experiences shaping effective communication today.

Op Interflex Group Picture

Humanising the UK Ministry of Defence’s Support to Ukraine

Knowing when to tell the right stories is crucial in making people care. In times of crisis, effective storytelling isn't just about relaying facts.

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Culture Colonel

Flowers of Leadership Wisdom

It has been a particularly horrendous 10 days for anyone connected with the Armed Forces....

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Royal Navy procession

Hiring Veterans - a civilian perspective

"I've worked at BFBS for twelve years and have hired many veterans as a result. I've had to learn lots of lessons about managing them along the way..."

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Podcast team in live episode at the launch event

Flowers of Leadership Wisdom

Lessons learned from hosting the Culture Colonel podcast so far

Revelations about the importance of effective leadership
Camera operator on location

Seven Ways To Break Into The Creative Industries

I often get asked for advice on breaking into the creative industries.

It’s no surprise that many find it difficult!

Read in full
Esports being played

Game Changers: How Your Organisation Can Master Esports Marketing

The esports industry is booming, with global revenues projected to reach $1.8 billion by 2025. If you're in military, communications, or recruitment, esports marketing could be your ticket to engaging new audiences.

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Research reports & resources

 

 

Download our latest research on audience understanding, strategic communications and the information environment.

Audience Understanding Report Cover
Audience Understanding
Communicating Defence Across a Divided Europe
Front page cover of the report
Information Environment
Rethinking Defence Communications

Insights in Brief

The research is only the beginning.

Discover the ideas and insights shaping how organisations understand audiences and communicate more effectively, and explore what they could mean for your own organisation.
 

Podcasts & series

Explore BFBS Creative's podcasts and original series, featuring conversations, stories and perspectives from across Defence and beyond.

The Culture Colonel podcast artwork featuring an illustrated portrait of host Lindsay MacDuff.

The Culture Colonel

Exploring what leadership really looks like in the Armed Forces and beyond. The Culture Colonel brings together leaders from different backgrounds to share their experiences, challenge assumptions and explore what it takes to lead people well.

Explore the conversations

   

Tea & Medals series artwork featuring an illustrated mug of tea alongside military medals.

Tea & Medals

Behind every military honour is a human story. Tea & Medals goes beyond the citation to hear from the people who were there, revealing the decisions, danger and extraordinary acts behind some of the UK's highest military honours.

Discover the stories behind the medals

  

Near Death series artwork showing a lone figure walking towards a bright light, with a heartbeat line across the image.

Near Death

What happens when you come face-to-face with death and survive? Near Death tells remarkable first-hand stories of people brought back from the brink, exploring not only what happened, but what it means to live through something that could have ended very differently.

Hear the stories of survival