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Latest Articles

From original research and industry commentary to campaign insights and creative thinking, discover the ideas, evidence and experiences shaping effective communication today.

People in a hanger

Culture first, recruitment second

Without a strong internal culture, military organisations risk losing potential recruits as well as failing to keep current personnel.

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Taylor Swift duotone

Changing of the Guard -Taylor’s Version

Last week, a video went viral of the Changing of the Guard at Buckingham Palace playing Taylor Swift’s “Shake It Off”. A mash-up we never thought we'd see!

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Imposter Syndrome

The Double Whammy of Imposter Syndrome

I was walking into a radio studio when I felt overwhelmed by imposter syndrome. This most recent bout of imposter syndrome was combined with learning to be comfortable with the uncomfortable!

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Group of people on smart phones

The one thing you can do to keep your audience engaged on social media

In a digital age where we have the world at our fingertips, our audiences can get distracted QUICKLY. They are distracted by TikTok challenges, emails, Facebook, text messages, and DMs. All it takes is one notification to pop up on our iPhone, and the attention has immediately shifted.

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Government comms: how to get great results with limited resources

Let’s face it, the past few years in government communications have been intense. Some of the BFBS team have experienced it first hand as former members of the Government Communications Service...

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A sign made of grass reads 'Welcome to Green Zone'

COP27 and beyond

As the dust settles on COP27, it felt like a good moment to reflect on whether this continues to be an event that is worthwhile investing time and effort into from a communications and engagement perspective.

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Research reports & resources

Insights in Brief

The research is only the beginning.

Discover the ideas and insights shaping how organisations understand audiences and communicate more effectively, and explore what they could mean for your own organisation.