Our Thinking

Latest Thinking

From original research and industry commentary to campaign insights and creative thinking, discover the ideas, evidence and experiences shaping effective communication today.

Creative team members

Being valued and belonging

30+ years in uniform, 300 days at BFBS Creative.
Life beyond service can be discombobulating! Finding your way can feel tricky and landing the right job can be a challenge.

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Person holding camera

5 top tips for newcomers

All of us at BFBS Creative were new to Defence at one stage in their careers. We remember sitting in meetings not understanding the language.

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People in a hanger

Culture first, recruitment second

Without a strong internal culture, military organisations risk losing potential recruits as well as failing to keep current personnel.

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Taylor Swift duotone

Changing of the Guard -Taylor’s Version

Last week, a video went viral of the Changing of the Guard at Buckingham Palace playing Taylor Swift’s “Shake It Off”. A mash-up we never thought we'd see!

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Imposter Syndrome

The Double Whammy of Imposter Syndrome

I was walking into a radio studio when I felt overwhelmed by imposter syndrome. This most recent bout of imposter syndrome was combined with learning to be comfortable with the uncomfortable!

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Group of people on smart phones

The one thing you can do to keep your audience engaged on social media

In a digital age where we have the world at our fingertips, our audiences can get distracted QUICKLY. They are distracted by TikTok challenges, emails, Facebook, text messages, and DMs. All it takes is one notification to pop up on our iPhone, and the attention has immediately shifted.

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Research reports & resources

 

 

Download our latest research on audience understanding, strategic communications and the information environment.

Audience Understanding Report Cover
Audience Understanding
Communicating Defence Across a Divided Europe
Front page cover of the report
Information Environment
Rethinking Defence Communications

Insights in Brief

The research is only the beginning.

Discover the ideas and insights shaping how organisations understand audiences and communicate more effectively, and explore what they could mean for your own organisation.
 

Podcasts & series

Explore BFBS Creative's podcasts and original series, featuring conversations, stories and perspectives from across Defence and beyond.

The Culture Colonel podcast artwork featuring an illustrated portrait of host Lindsay MacDuff.

The Culture Colonel

Exploring what leadership really looks like in the Armed Forces and beyond. The Culture Colonel brings together leaders from different backgrounds to share their experiences, challenge assumptions and explore what it takes to lead people well.

Explore the conversations

   

Tea & Medals series artwork featuring an illustrated mug of tea alongside military medals.

Tea & Medals

Behind every military honour is a human story. Tea & Medals goes beyond the citation to hear from the people who were there, revealing the decisions, danger and extraordinary acts behind some of the UK's highest military honours.

Discover the stories behind the medals

  

Near Death series artwork showing a lone figure walking towards a bright light, with a heartbeat line across the image.

Near Death

What happens when you come face-to-face with death and survive? Near Death tells remarkable first-hand stories of people brought back from the brink, exploring not only what happened, but what it means to live through something that could have ended very differently.

Hear the stories of survival