Our Thinking

Latest Thinking

From original research and industry commentary to campaign insights and creative thinking, discover the ideas, evidence and experiences shaping effective communication today.

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Government comms: how to get great results with limited resources

Let’s face it, the past few years in government communications have been intense. Some of the BFBS team have experienced it first hand as former members of the Government Communications Service...

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A sign made of grass reads 'Welcome to Green Zone'

COP27 and beyond

As the dust settles on COP27, it felt like a good moment to reflect on whether this continues to be an event that is worthwhile investing time and effort into from a communications and engagement perspective.

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Sarah Clifford

WINNER: Sarah Clifford Makes PR Week's 30 Under 30 List

We are extremely proud to announce that Sarah Clifford, our Senior Campaign Manager, has been named one of PR Week’s 30 Under 30.

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gaming headset

How to build an engaged gaming community

Esports is booming, there's zero doubt about that. With over 250 million viewers worldwide, the esports audience is now larger than ever before.

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Video Views

Video views are almost meaningless. Lets stop talking about them.

Our perception of good content, especially with videos, is so fixated on the number of views we often miss the bigger picture.

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Lovie Awards Logo

RAF Mythbusters Video Wins Lovie Awards

BFBS Creative has won a Bronze Lovie and is People's Lovie Winner for our RAF Mythbusters Video.

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Research reports & resources

 

 

Download our latest research on audience understanding, strategic communications and the information environment.

Audience Understanding Report Cover
Audience Understanding
Communicating Defence Across a Divided Europe
Front page cover of the report
Information Environment
Rethinking Defence Communications

Insights in Brief

The research is only the beginning.

Discover the ideas and insights shaping how organisations understand audiences and communicate more effectively, and explore what they could mean for your own organisation.
 

Podcasts & series

Explore BFBS Creative's podcasts and original series, featuring conversations, stories and perspectives from across Defence and beyond.

The Culture Colonel podcast artwork featuring an illustrated portrait of host Lindsay MacDuff.

The Culture Colonel

Exploring what leadership really looks like in the Armed Forces and beyond. The Culture Colonel brings together leaders from different backgrounds to share their experiences, challenge assumptions and explore what it takes to lead people well.

Explore the conversations

   

Tea & Medals series artwork featuring an illustrated mug of tea alongside military medals.

Tea & Medals

Behind every military honour is a human story. Tea & Medals goes beyond the citation to hear from the people who were there, revealing the decisions, danger and extraordinary acts behind some of the UK's highest military honours.

Discover the stories behind the medals

  

Near Death series artwork showing a lone figure walking towards a bright light, with a heartbeat line across the image.

Near Death

What happens when you come face-to-face with death and survive? Near Death tells remarkable first-hand stories of people brought back from the brink, exploring not only what happened, but what it means to live through something that could have ended very differently.

Hear the stories of survival