Our Thinking

Latest Articles

From original research and industry commentary to campaign insights and creative thinking, discover the ideas, evidence and experiences shaping effective communication today.

Sarah Clifford

WINNER: Sarah Clifford Makes PR Week's 30 Under 30 List

We are extremely proud to announce that Sarah Clifford, our Senior Campaign Manager, has been named one of PR Week’s 30 Under 30.

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gaming headset

How to build an engaged gaming community

Esports is booming, there's zero doubt about that. With over 250 million viewers worldwide, the esports audience is now larger than ever before.

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TikTok Logo

What are brands getting wrong on TikTok?

We were delighted to host Emily, a second-year student at the University of Brighton, for work experience at BFBS Creative. She gave us her thoughts on why brands weren't succeeding on TikTok.

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Social media logo covered football

England National Football Team: Social Media Champions?

Although they were runners up at this years Euros, the England team social media game has been on top form lately.
But how do they stack up against the other tournament semi finalists?

Written by Allie Holtom while on a BFBS Creative work experience placement

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Video Views

Video views are almost meaningless. Lets stop talking about them.

Our perception of good content, especially with videos, is so fixated on the number of views we often miss the bigger picture.

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Lovie Awards Logo

RAF Mythbusters Video Wins Lovie Awards

BFBS Creative has won a Bronze Lovie and is People's Lovie Winner for our RAF Mythbusters Video.

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Research reports & resources

Insights in Brief

The research is only the beginning.

Discover the ideas and insights shaping how organisations understand audiences and communicate more effectively, and explore what they could mean for your own organisation.