Our Thinking

Latest Articles

From original research and industry commentary to campaign insights and creative thinking, discover the ideas, evidence and experiences shaping effective communication today.

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Five Books On WW2

Written by Adam Waters

Director of BFBS Academy and Creative

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Pottery

The Parable of the Pottery Class

The best way to improve is to keep creating. No matter how perfect you want it, practice is the key to success.

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What skills are essential in the creative job market?

What do you need to work in the creative industry? We asked Emily, who joined us for a couple of weeks, to explain how we work and thrive.

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Research reports & resources

Insights in Brief

The research is only the beginning.

Discover the ideas and insights shaping how organisations understand audiences and communicate more effectively, and explore what they could mean for your own organisation.