From original research and industry commentary to campaign insights and creative thinking, discover the ideas, evidence and experiences shaping effective communication today.
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Latest Thinking
Research reports & resources
Download our latest research on audience understanding, strategic communications and the information environment.
Communicating Defence Across a Divided Europe
Rethinking Defence Communications
Resources
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Insights in Brief
The research is only the beginning.
Discover the ideas and insights shaping how organisations understand audiences and communicate more effectively, and explore what they could mean for your own organisation.
Podcasts & series
Explore BFBS Creative's podcasts and original series, featuring conversations, stories and perspectives from across Defence and beyond.
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The Culture Colonel
Exploring what leadership really looks like in the Armed Forces and beyond. The Culture Colonel brings together leaders from different backgrounds to share their experiences, challenge assumptions and explore what it takes to lead people well.
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Tea & Medals
Behind every military honour is a human story. Tea & Medals goes beyond the citation to hear from the people who were there, revealing the decisions, danger and extraordinary acts behind some of the UK's highest military honours.
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Near Death
What happens when you come face-to-face with death and survive? Near Death tells remarkable first-hand stories of people brought back from the brink, exploring not only what happened, but what it means to live through something that could have ended very differently.